A registered standard held jointly by TRUSTX, madSense, and Shigotech — three independent companies, one enforceable bar for verified supply, transparent pricing, and accountable delivery.
Maximum working media. Zero waste. Demand-side efficiency at the exchange layer.
02
Founding Signatory — Intelligence
madSense
AI-native decisioning that scores supply quality before a bid is ever placed.
03
Founding Signatory — Infrastructure
Shigotech
Verified CTV infrastructure powering compliant, high-integrity inventory at scale.
Brand System — Option B
The Standard
A Swiss-precision authority mark for a certification body, not a startup: crisp paper, ink, one institutional green, and a wordmark-led "three pillars" monogram in place of any circular seal.
Mark — three sizes
96px — primary
48px — UI / nav
32px — favicon
Monochrome — dark & light
Palette
Paper
#F6F7F5
Panel
#EFF1EE
Ink
#14171A
Standard Green
#0B6E4F
Deep Green
#063F2D
Type pairing
Aa Bb
Display — Instrument Serif italic, 400
Verified reach. Zero fraud tolerance. One accountable standard across every member's supply chain.