Three independent companies — TRUSTX, madSense, and Shigotech — weaving demand, intelligence, and infrastructure into one accountable coalition. The independent alternative to walled gardens.
Maximum working media. Zero waste. Demand-side efficiency at the exchange layer.
Founding Member — Intelligence
madSense
AI-native decisioning that scores supply quality before a bid is ever placed.
Founding Member — Infrastructure
Shigotech
Verified CTV infrastructure powering compliant, high-integrity inventory at scale.
Brand System — Option C
The Coalition
Three member accent colors, harmonized on a single dark ground and woven into one petaled mark — the alliance idea made literal, rendered with restraint instead of a rainbow.
Mark — three sizes
96px — primary
48px — UI / nav
32px — favicon
Monochrome — dark & light
Palette
Coalition Ink
#0B0E13
Cyan — TrustX
#22D3E8
Magenta — madSense
#EF3C8E
Teal — Shigotech
#2BE6A6
Coalition White
#F3F5F7
Type pairing
Aa Bb
Display — Bricolage Grotesque, 800
Verified reach. Zero fraud tolerance. One accountable standard across every member's supply chain.