Internal review · not for distribution

Trusted Media Alliance
brand direction review

Candidate directions for the brief: mature, techie, big companies getting united. Each direction lives on its own subdomain for easy side-by-side comparison — open a few tabs and compare the rooms.

The Accord family — institutional, treaty-of-giants register
E · Refined Direction H — The Accord IIh.tma

Platinum & cobalt, complete

The refined evolution of E: animated consolidated-line, signatory cards with per-member routing, proof bar, dark DMEXCO conversion band and an identity spec sheet.

Original favorite Direction E — The Accorde.tma

Platinum & cobalt

Treaty between giants. Paper ground, signature-blue ink, members as ratified signatories in a ledger, three lines converging into one consolidated line.

Direction F — The Charterf.tma

Night & gold

The accord idea, inverted: dark certificate surface, engraved hairline frames, serif gravitas, founding members seated as Offices under one gold charter line.

Direction G — The Registryg.tma

Ink & stamp red

The accord idea, hardened: Swiss registry grid, mono consolidation notation { three } → one, VERIFIED stamps, refusals on the record. The most techie of the family.

Direction D — The Monolithd.tma

Carbon & signal green

The engineering alternative: blueprint grid and a cube mark whose three faces — TRUSTX, madSense, Shigotech — dock into one solid on load.

Earlier explorations (archive)
A — The Signal B — The Standard C — The Coalition